Digital Marketing

The digital space continues to grow, 1st online, then into mobile and eventually into augmented reality. Why would you want to use a company that understands SEO by design, social is the media and that natural content trumps expensive advertising any day. Search is the game to be found by the right customer at the right time in the media of their choice is the prize.

SEO, search engine optimization, extends far beyond a simple Google ranking. Today, your customer reaches out to YouTube for a way to fix what’s broken, Linkedin to find referrals and employment, Twitter to get the news of their niche, and finally Facebook to find family and friends. Do you have a brand worthy to be found?

“Keyword Search” Are you key for them?

If you found this page, site or brand, it’s very likely you used a search engine. You may have used a short term like “search engine optimization + Birmingham” or “how do I get on the 1st page of Google for my website.”  It really depends on your generation and how you were brought up with technology.  When Google launched in 1998, we thought a simple “find this” would get it done, and it did at the time.  Then the internet exploded, and what was a million websites quickly became 2.9 Billion (with a B).

“Content is King!” has been the SEO mantra since 2004.  “If you don’t write about it, you can’t rank for it.” became the law of then land. While technically true there are no less than 300 factors that can go into your ability to rank or be found at all. And… it can all start with the simply answer to the following question. “Where is your website hosted?”

With more than 20 years of experience in the digital space, Aeron experts can work with you on your short and long game for your online presence. Depending on your needs and budget, this may start with a paid AdWords plan to generate site traffic, but our focus will be on a natural progression for your website because that’s where your best ROI will be discovered. We’ll meet and work with you to create a collaborative plan, outline trends in your industry, and discover the most profitable keywords to target and grow from there.

“Paid Search Traffic Marketing” ~ You get what you pay for.

“Google AdWords”

Maybe the most effective Google AdWords are the ads displayed on Google when you search on their engine. This service by Google is widely focused on keywords and phrases; meaning, people who are searching for products, like yours, will be the ones who see your ads. This is invaluable to business. Those potential customers who’ve recently been introduced to your ad will be able to click on it and be redirected to your site. After that you’ve gotten them engaged! With over 1.1 billion users on Google, this is an EXCELLENT way to reach customers who may otherwise have never found you. Aeron offers AdWords placement and management for your business; so, you can focus more on your company.

Pay-Per-Click

Having a successful business starts with how you market yourself. The more people that know about you, the more buyers you can obtain. Pay-Per-Click (PPC) Management is online advertising where payment is based on click-through rates. Advertisers create ads and target specific keywords to drive traffic to your business. For your PPC campaign, we conduct extensive research to create the most relevant keyword listing for your business. We’ll not only use the best keywords for your pay-per-click ads, but we’ll also spread your ads across various social media platforms and search engines to expand the net you’re casting.

 

 

“Social Media Marketing” ~ Get personal.

Social media is one of the most popular platforms used today. People are constantly checking their phones. People are addicted to social media, and you can use this knowledge to your advantage. Just like Pay-Per-Click (PPC) advertising you’ll not only need to start the email and social media campaign, but manage it well enough to secure the profit margin you’re seeking. The best part about social media is that it works for companies of all sizes. Whether you’re a company looking to grow or a start-up seeking your first 1,000 customers, Aeron can help achieve your goals.

With about 75% of the American population using social media, this is an excellent way to advertise. There are many social media sites your business can utilize, including:

  • Facebook
  • Google+
  • Pinterest
  • Blogger
  • Twitter
  • YouTube
  • LinkedIn and much more!

Social Media Engagement

Communication is key in any successful relationship, and your business is no different. Social media provides a great outlet to reach customers and get real-time responses. Social media can be used to do promotions, giveaways, and more. There are numerous ways to engage in communication with your buyers over the internet. Social media happens to be the most popular. Just your like Pay-Per-Click marketing campaigns, setting up a social media page is relatively easy. That alone, however, doesn’t automatically generate leads. Successful social media takes follow-up and a strong marketing strategy to achieve maximum results.

Let our team at Aeron Technologies do the research for you and start reaching those 200 million potential clients.